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[PRESS RELEASE] – TORONTO, Oct. 27, 2025 – Emerald Hour, the nonalcoholic cannabis cocktail brand from The Boston Beer Co., announced the launch of new cocktail-inspired THC gummies, infused with live rosin and solventless cannabis diamonds.
Now available at dispensaries across Ontario and Alberta, each Emerald Hour gummy is 100% vegan and contains 5 milligrams of THC. Two Emerald Hour craft cannabis gummies are packaged in discreet purse- and pocket-friendly two-pack containers.
Emerald Hour’s first gummy is Peach & White Grape, a flavorful nod to the refreshing brunch classic.
“Boston Beer Company is renowned for crafting high-quality beverages, and we bring that same commitment to excellence to our gummies,” said Paul Weaver, the Toronto-based head of cannabis for Boston Beer. “Emerald Hour gummies are made for the discerning cannabis consumer. Infused with live rosin and solventless diamonds, they deliver a full-spectrum cannabis experience in pocket-friendly, sustainable packaging.”
Emerald Hour Cannabis Cocktails
Emerald Hour gummies are an expansion of the brand’s existing lineup of ready-to-drink, nonalcoholic cannabis cocktails. Emerald Hour beverages launched in January 2025 and are now available in more than 600 dispensaries across Canada. Sold in 222-milliliter mini-cans, each cannabis cocktail contains 10 milligrams of THC and offers a premium, nonalcoholic experience.
Emerald Hour’s current beverage lineup includes:
- Agave, Lime & Sea Salt
- Cranberry & Citrus
- Ginger & Lime
- Lime & Mint
Promoting Responsible Consumption
Responsible cannabis consumption means being mindful not only of your intake, but also of how you store your products. To celebrate the launch of Emerald Hour gummies, the brand is partnering with Ally, a women-owned brand focused on secure, stylish storage, to educate consumers around a new way to preserve their cannabis experience. Ally containers are smell-proof and feature a three-digit lockable code, keeping your cannabis safe, discreet and protected. Consumers can explore Ally at www.theallyco.com.
Visit EmeraldHourCannabis.com or follow @DrinkEmeraldHour on Instagram to locate your nearest dispensary and to find the latest updates on Emerald Hour’s innovative beverages and gummies.
