Dutchie Launches E-Commerce Pro and Certified Partner Program

[PRESS RELEASE] – BOSTON, Aug. 26, 2025 – Dutchie announced the launch of E-Commerce Pro and the Certified Partner Program, empowering cannabis retailers to deliver modern, engaging and personalized digital shopping experiences.

Future-Proof E-Commerce for Cannabis Retailers

E-Commerce Pro provides dispensaries with an omnichannel digital shopping experience that boosts revenue with advanced SEO tools, branded, customizable layouts, and best-in-class conversion features. E-Commerce Pro is a core part of Dutchie’s full-stack solution and deeply embeds payments, loyalty and marketing into a cohesive consumer experience. Dispensaries can now deliver AI-powered personalized shopping journeys, including intelligent product recommendations, social proof and customer engagement tools that make the online experience as seamless as in-store.

“Dutchie E-Commerce Pro connects our full digital platform across applications: POS, kiosk, web, in-store and mobile app, with loyalty and payments built in,” said David Gacom, chief commercial officer of Ascend Wellness. “No matter how a customer shops with Ascend, the experience is seamless and streamlined.”

Ascend, a multistate, vertically integrated cannabis operator, launched its completely reimagined e-commerce platform in July, designed to bring the company to the cutting edge of e-commerce and loyalty.

Retailers on Dutchie E-Commerce Pro generate over 50% more online sales than the industry average and are growing 10% faster.

“Switching to Dutchie E-Commerce Pro gave us greater platform stability, an intuitive user experience, enhanced customer satisfaction and customizable features that set our business apart,” said Richard Martes, director of IT at Planet 13.

Flexible Paths to Success

Retailers can use E-Commerce Pro to launch their website out of the box, gaining immediate access to powerful built-in capabilities. For dispensaries seeking even more customization, the Certified Partner Program provides access to vetted developers and agencies who bring advanced design, branding, marketing and technical expertise to create fully bespoke online experiences.

A Trusted Network of Certified Partners

Dutchie’s Certified Partner Program ensures that retailers have access to vetted agencies and developers who meet the highest standards for performance, security and retailer value. These partners bring deep expertise in branding, design, SEO and digital commerce, helping retailers translate their unique vision into high-performance online stores that drive measurable growth.

Dutchie Certified Partners Include:

“We’re all in on Dutchie Pro. Having the support and industry knowledge of the Dutchie team while still being able to customize an SEO friendly e-commerce platform is a game-changer,” Hashly CEO Joe Babi said.

“Dutchie Pro E-Commerce is the exact solution we, as an SEO-first specialized web agency, have been asking for,” Deeproots Partners co-founder and CEO Matthew Shterenberg said. “This helps the whole dispensary web management ecosystem, from the operators and consultants to the consumers, with creating shopping experiences that are easy to navigate and manage.”

“This is the future we’re committed to: a more stable, innovative, and collaborative platform for a maturing industry where performance and reliability are what matter most,” said Chris Ostrowski, chief technology officer of Dutchie, in a blog post detailing the company’s new direction. “But a platform is nothing without the talented people who build on it. The success of E-Commerce Pro is fundamentally tied to the success of our agency partners, and we’re proud to be building this future alongside them.”

Prebuilt Plug-Ins for Enhanced Customer Experiences

Beyond fully custom websites, E-Commerce Pro also offers prebuilt plug-ins that extend functionality and deliver advanced consumer experiences out of the box. Among the first available:

• StrainBrain’s AI Budtender: Brings the expertise of an in-person budtender online, delivering personalized product recommendations. Dispensaries using the AI Budtender see measurable results—a 23% increase in average cart size, 20% higher conversion rates, and 34% more frequent purchases.
• Moodi Day’s Video Review Platform: Empowers customers to make confident purchasing decisions by displaying authentic user-generated reviews alongside every product. By showcasing engaging product content, Moodi Day encourages discovery, builds trust and drives conversions.

“We’re excited to partner with Dutchie because we share the belief that real human experiences and community will shape the future of commerce,” Moodi Day CEO Biyerem Okengwu said. “Shoppers want to discover and share user-generated videos, photos and reviews that connect them with the products they love. By integrating Moodi Day into Dutchie’s exciting new E-Commerce Pro experience, retailers can bring authenticity to every product page.”

“With the powerful combination of Dutchie and StrainBrain’s AI Budtender® Solution, dispensaries can catapult the user experience beyond confusing menu options to meet the expectations of e-commerce shoppers,” StrainBrain co-founder Noel Burkman said. “StrainBrain is the first language model developed specifically for the cannabis industry. When combined with Dutchie’s powerful E-Commerce Pro, it represents a shift in how consumers interact and discover products. With the power of AI, in just a few clicks, shoppers can find the desired effect and, in the form, factor they want.”