High Tide Opens Canna Cabana Store in Cochrane, Alberta

[PRESS RELEASE] – CALGARY, Alberta, April 21, 2025 – High Tide Inc., the high-impact, retail-forward enterprise built to deliver real-world value across every component of cannabis, announced that its Canna Cabana retail cannabis store located at 4A River Heights Drive in Cochrane, Alberta, began selling recreational cannabis products and consumption accessories for adult use on April 20. This opening brings High Tide’s total store count to 196 Canna Cabana-branded locations across Canada, and 85 in the province of Alberta.

This location provides exclusive access to the south end of Cochrane, an area with a significant residential population and no current cannabis retail competition. The closest cannabis retailer is nearly 3 kilometers away, meaning this store will be the nearest option for more than 8,000 residents. Situated along the major route between two southern Cochrane neighborhoods, this store benefits from high visibility due to its location inside a high-traffic commercial plaza next to key co-tenants like a gas station, liquor store, and several fast food and medical service businesses.

Update on German Medical Cannabis Market Entry

The company remains committed to entering the fast-growing and attractive German medical cannabis market, with a goal of eventually becoming a major importer and distributor of Canadian medical cannabis products. The company discloses that since its press release dated Feb. 25, 2025, it has engaged in negotiations with multiple potential partners and is encouraged by the progress made to date. The company’s unique standing in the Canadian cannabis industry, built on $1.7 billion in Canadian cannabis sales since 2018, has sparked meaningful interest from potential German counterparties. The company will keep investors updated once a definitive agreement is reached.

“The opening of our newest store in Cochrane, Alberta, reflects High Tide’s continued commitment to expanding in markets where we see strong, long-term potential,” High Tide founder and CEO Raj Grover said. “Building on the success of our existing location, this new store is ideally positioned to become the cannabis retailer of choice for nearly 8,000 local residents, further solidifying Canna Cabana’s status as a household name in Alberta.

“Our Cabana Club loyalty program also continues to gain impressive traction in both new and established markets, with ELITE signups accelerating at a record pace thanks to the trusted brand we’ve built across Canada. As we grow, our focus remains clear: deliver an unmatched retail experience, provide everyday unbeatable value, and the friendly service our customers have come to rely on. Cochrane presents an exciting opportunity with favorable cannabis demographics, and we’re proud to deepen our roots in this thriving community.

“As we continue advancing our Canadian growth strategy, we’re also keeping a close eye on international opportunities, particularly in Germany’s fast-growing medical cannabis market, where the volume of imported dried flower for medical or scientific use exceeded 70 tons in 2024, more than doubling from the previous year. Since placing the Purecan acquisition on pause, we’ve engaged in several promising discussions with alternative acquisition targets. Our goal remains to leverage the $1.7 billion in Canadian cannabis sales we’ve generated since 2018 to position High Tide as the supplier of choice for medical cannabis exports into Germany. I look forward to updating our investors on further progress soon.”