Jeeter Takes Bite Out of the Big Apple

[PRESS RELEASE] – NEW YORK, N.Y., Sept. 5, 2025 – The wait is over: Jeeter, the No. 1 cannabis pre-roll brand in North America, is officially landing in New York. On Sept. 5, the Empire State joins California, Michigan, Arizona, Massachusetts and Canada as part of the Jeeter nation, giving New Yorkers front row access to the brand that has redefined infused pre-rolls and set the standard for cannabis culture.

For consumers, this means one thing: The most in-demand pre-rolls in the country are finally within reach. For the industry, it signals Jeeter’s next big step in cementing its dominance as the category leader and cultural powerhouse.

To kick things off, Jeeter will debut in more than 50 dispensaries across Manhattan, Brooklyn, Queens, Long Island and Albany, with many more to come. The launch is backed by a major investment in the state, including a brand new Hudson Valley production facility in Middletown, N.Y., and more than 200 new local hires, underscoring Jeeter’s commitment to New York’s cannabis community and economy.

“We’ve been dreaming of this moment for years,” Jeeter Co-CEO Sebastian Solano said. “New York is a global stage for culture, creativity and community. Everything Jeeter is about. We couldn’t be more excited to finally bring our world to New Yorkers.”

Already a category leader in five markets, Jeeter has built a reputation for bold flavors, signature packaging, and collaborations with icons like the Bob Marley family, NBA legend Dwyane Wade, Jay & Silent Bob and more. Now, Jeeter is ready to infuse that same creative energy into the fabric of New York culture through music, sports and fashion collabs that only this city could inspire.

What makes Jeeter’s story uniquely powerful is its beginning. Founded in 2018 by a group of friends and two sets of twin brothers, including two immigrant co-founders who once worked as busboys at chain restaurants, Jeeter was bootstrapped from the ground up. Their shared passion for connection and community grew into the most successful pre-roll brand in North America. It is a true American dream story, the kind New York is famous for.

“New York isn’t just another market; it is the heartbeat of culture,” Jeeter Co-CEO Lukasz Tracz said. “Launching here isn’t just about selling pre-rolls. It’s about becoming part of the city’s story.”

Where to Find Jeeter

Starting at 4:20 p.m. on Sept. 5, Jeeter will be available at dispensaries across Manhattan, Brooklyn, Queens, Staten, Long Island and upstate New York. A full list of stores can be found at https://www.jeeter.com/locations/new-york#retailers, with new stores being added soon.

Jeeter Products for New York

To celebrate the debut, Jeeter is rolling out 15 quad-infused strains from its award-winning library, including national best-sellers Blueberry Kush and Strawberry Sour Diesel, plus Jeeter’s take on legends like Maui Wowie and Granddaddy Purp.

New Yorkers will also be the first in the country to try the exclusive Skywalker OG Infused Pre-Rolls, created specifically for the discerning palates of the city’s legacy cannabis community. Available in Jeeter’s signature sizes:

• Baby Jeeter: Five .5g pre-rolls (2.5g total)
• Jeeter 1G: Single 1g pre-roll
• Jeeter XL: Single 2g pre-roll

Special Launch Events

To celebrate its arrival in New York, Jeeter is hosting a citywide welcome party with the immersive Mile High Experience pop-up and Jeeter Hook Up Day activations in local dispensaries from Sept. 5-7.

Mile High Experience Pop-Up

Step into Jeeter’s airplane-inspired activation featuring real aircraft seating, playful “in-flight” photo ops, a limited-edition strain, and an exclusive Pick Your Seat video game where fans can get merch and limited-edition drops. Launching Sept. 5 in New York, following successful pop-ups in California, Michigan, Massachusetts and Arizona, this signature experience will continue to appear at select locations across New York well beyond opening weekend. For Mile High pop-up dates and locations, visit https://www.jeeter.com/locations/new-york#mile-high

Jeeter Hook Up Days

Beginning launch week and continuing every week across New York, Jeeter Hook Up Days bring surprise product drops to dispensaries—all while celebrating the culture in a way only Jeeter can. This round, Jeeter is rolling out an exclusive, unreleased 1 Gram Pre-Roll, available only at select locations, with new spots announced every Tuesday.

Full event details and participating dispensaries are available at https://www.jeeter.com/locations/new-york#hook-up-day