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[PRESS RELEASE] – DENVER, Sept. 30, 2025 – Simplifya, the leading regulatory and operational compliance software platform serving the cannabis and hemp industries, announced that it has successfully raised $2 million in new equity capital led by strategic investor ITWH LLC, a wholly-owned subsidiary of In The Weeds (ITW), with additional participation from existing investor Blue Zone Wealth Advisors.
A portion of the capital was used to retire outstanding debt, positioning Simplifya as a debt-free company with a strong balance sheet. This financial milestone strengthens the company’s foundation for continued growth as it expands product offerings and strategic partnerships.
“We are extremely proud of what this capital raise represents,” Simplifya CEO Marion Mariathasan said. “The rapidly evolving cannabis and hemp markets face a complex regulatory environment that often exposes operators to costly compliance-related issues—resulting in fines, limited access to capital, loan challenges, and lapses in insurance coverage with higher premiums. With our strengthened financial position, we are accelerating our innovation and growth, ensuring Simplifya continues to provide best-in-class regulatory and operational compliance solutions for all industry stakeholders, from licensed operators to financial institutions, insurers and beyond.”
The equity capital raise, an increasingly uncommon form of investment for the high-risk cannabis industry, comes in tandem with Simplifya’s 10-year anniversary. Over the past decade, America’s cannabis sector has radically shifted and grown to a nearly $50 billion industry, with compliance tools being more relevant than ever, due to regular policy shifts and new state markets launching their medical and recreational programs.
In response to these shifts that include the creation of the psychoactive-hemp market, Simplifya is expanding its capabilities with its newly launched Hemp Regfinder. In order to support operators within the cannabis space, from financial institutions to brands and retailers, alongside the burgeoning $3 billion hemp industry, Simplifya is committed to constantly updating and improving its fully integrated platform with easy-to-navigate compliance tools.
Jim Cacioppo, partner of OEP Opportunities, L.P., a participant in the raise, said: “As Founder, Chairman and CEO of Jushi, a leading multistate cannabis operator, I know that Jushi’s robust compliance team relies on Simplifya to keep Jushi ahead of ever-changing regulations and their impact on our SOPs, field audits and compliance tracking. Simplifya gives Jushi and its shareholders peace of mind, knowing that Jushi isn’t unknowingly exposed to compliance-related risks.” (Neither Jushi Holdings Inc. nor its subsidiaries participated in the raise.)
As part of its growth strategy, Simplifya has partnered with In The Weeds, an innovative fintech company, to deliver enhanced solutions for insurance carriers, brokers, banks and non-bank lenders serving the cannabis and hemp industries. This collaboration is designed to simplify regulatory complexities while streamlining access to insurance coverage, traditional lenders and new capital providers as the industry continues to mature.
