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[PRESS RELEASE] – BALTIMORE, June 24, 2025 – Now a top-five cannabis brand by combined vape and pre-roll revenue on the East Coast, Rove launched in Maryland. Beginning June 24, the award-winning brand’s Diamond Series and Classics Vapes will be available in dispensaries across the state, with additional signature products, including the brand’s Ice Packs, triple-infused pre-rolls, to follow.
Following rapid growth in recent markets like New Jersey, where Rove surpassed $3.3 million in retail sales in less than six months, and most recently, Washington, the Maryland expansion continues the brand’s national momentum. With this new market, Rove is now available in 15 U.S. markets.
Founded in California, Rove is setting the standard for modern, premium cannabis. Known for delivering high-quality, great-tasting experiences driven by an in-house R&D team and award-winning product formulations, Rove is always pushing the envelope of what is possible in maximizing every element of user experience.
Rove’s signature products coming to Maryland include its most decorated product line, Live Resin Diamond Vapes, which utilize a perfect combination of 99% pure THCA melted diamonds and Live Resin full-spectrum oil. The result of Rove’s proprietary process is a most delicious, super-smooth vape experience with the largest clouds possible and an insanely potent puff.
Rove’s initial Maryland distribution, in partnership with Evermore, will include leading dispensaries such as The Living Room, Chesacanna, Zen Leaf, Hi Tides, Rev and Cannabist. Cannabis enthusiasts will now have access to the brand’s best-selling SKUs, including fan-favorite strains Skywalker OG, Watermelon Burst, Granddaddy Purp, Northern Lights and new-for-2025 strain Strawberry Cough in both Diamond Vape RTUs and reloads. Rove’s award-winning infused pre-rolls, Ice Packs, will arrive shortly after.
“We are so grateful for the warm response to Rove on the East Coast,” Rove President Paul Jacobson said. “It’s clear that the cannabis community here is looking for top-quality experiences, and not only is it rewarding to see the greater region connect with our mission to deliver best-in-class products, but it’s really meaningful for me personally to see the positive feedback so far from our partners in Maryland. Having grown up in the DMV area, I have a deep connection to the region and feel particularly proud to join the forward-thinking and savvy Maryland market.”
Evermore CEO Craig Schulman said, “At Evermore, we take pride in being a premium, Maryland-based cannabis brand dedicated to craftsmanship, quality and community. Partnering with Rove allows us to bring a nationally respected brand into our home state, while maintaining the high standards our patients and customers expect. Rove’s commitment to innovation and consistency aligns perfectly with our mission, and we’re excited to collaborate on delivering exceptional vape experiences to Maryland’s growing market.”
Rove’s accolades include the High Times Cannabis Cup and Best in Grass. Rove was also named a Top Cannabis Company to Work For by Cannabis Business Times, and co-founder Jo Jacobson was included in Inc.‘s Female Founder 500. Rove’s Diamond Vapes recently earned a Bronze Stevie Award for Product Innovation.
