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[PRESS RELEASE] – CHICAGO, Sept. 16, 2025 – Verano Holdings Corp., a leading multistate cannabis company, announced the opening of MÜV Crystal River on Sept. 19, elevating the company’s Florida retail footprint to 82 MÜV locations and 158 dispensaries nationwide. Located at 941 NE US Hwy 19, MÜV Crystal River will be open from 9 a.m. to 7 p.m. Monday through Saturday and from 11 a.m. to 5 p.m. on Sundays.
Situated in Florida’s Citrus County, a growing region with more than 150,000 residents, MÜV Crystal River is the first MÜV dispensary in the county. Located a few blocks from Kings Bay Riverwalk, MÜV Crystal River is conveniently surrounded by local businesses and attractions, including restaurants, hotels and scenic wildlife. The opening of MÜV Crystal River also expands the company’s retail footprint in western Florida near existing MÜV dispensaries in Ocala, Spring Hill and Port Richey.
“We are excited to welcome patients at MÜV Crystal River, our first dispensary in Citrus County, and offering our expansive suite of award-winning products in a friendly, hospitality-driven dispensary environment,” said John Tipton, president of the southern region. “We’re grateful for the opportunity to serve the medical cannabis community in western Florida as we expand our footprint in the region, and we look forward to welcoming patients at MÜV Crystal River for years to come.”
Most recently, the company introduced a series of new products in Florida in fast-growing categories, including Savvy 10-pack barrel-style pre-rolls, incorporating a unique yet recognizable barrel-style shape, delivering consumer affordability without sacrificing quality, and Avexia’s award-winning topicals, including pain relief balm, lotion and bath soak designed for localized, fast-acting relief and carefully formulated with a blend of high-quality cannabinoids and essential oils.
MÜV dispensaries feature online menus for effortless browsing of their extensive, award-winning product selection, including the company’s signature Verano Reserve, MÜV and Sweet Supply flower, Encore edibles, On the Rocks concentrates and extracts, (the) Essence and Savvy flower, pre-rolls and extracts, spanning an extensive array of options for patients. The company also offers one-on-one virtual and in-store consultations, at no cost to patients, and provides patient-centric concierge services via phone, email, web chat and text to address patient inquiries.
For additional convenience and accessibility, patients can visit muvfl.com or the MÜV mobile application—available in the Google Play and Apple App stores—for additional information and to place orders for express in-store pickup.
