Viola, Allen Iverson Partner With Horticulture Co. to Launch IVERSON, a Craft THC Soda

[PRESS RELEASE] – NEW YORK, Oct. 16, 2025 – Viola, the premium cannabis brand founded by Al Harrington, has once again teamed up with cultural icon Allen Iverson for a nationwide rollout of IVERSON, a craft THC soda produced in partnership with Horticulture Co., a leading innovator in plant-based wellness products.

Together, the three powerhouses are expanding Viola and Iverson’s long-standing partnership to bring consumers a low-dose, plant-powered alternative to alcohol – designed for those seeking calm, balance, and connection without compromise.

IVERSON represents the next chapter in both Iverson’s personal evolution and Viola’s mission to create accessible, wellness-oriented cannabis experiences. The collaboration marks the first nationwide mandate for a THC beverage of its kind, available across all Circle K locations through Horticulture Co.’s distribution network.

The line debuts with three distinct flavors that nod to Iverson’s legacy and larger-than-life personality:

• Bubba Chuck Berry – a bold, fruity blend inspired by Iverson’s nickname and signature energy.
• Cran-Apple Crossover – a crisp, refreshing fusion that pays homage to his unforgettable moves on and off the court.
• 96 Nectarine – a smooth, golden flavor celebrating the year he entered the league and changed basketball culture forever.

Crafted with precision by Horticulture Co., IVERSON blends premium THC with natural fruit flavors to deliver a consistent, controlled experience that speaks to a new generation of mindful consumers.

“Allen and Viola have always been about breaking barriers and leading culture,” said Al Harrington, CEO and founder of Viola. “Partnering with Horticulture Co. allows us to take that same mission nationwide – creating a product that brings wellness and community together in a new way.”

IVERSON will be available beginning Oct. 20 at Specs, Total Wine, and Circle K locations nationwide, and online at drinkviola.com.