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[PRESS RELEASE] – NEW YORK, July 1, 2025 – Viola, the leading Black-owned premium cannabis brand rooted in purpose and community, announced a strategic partnership with Tempter’s, a trailblazer in the hemp-derived THC beverage space. The collaboration brings together Viola’s decade-long cannabis expertise and cultural influence with Tempter’s innovation in functional THC-infused beverages.
The partnership will debut with a curated line of wellness-focused THC drinks, designed to elevate the consumer experience with flavor, function and accessibility in mind. By combining Viola’s industry legacy and expansive network of athletes and entertainers with Tempter’s formulation expertise, the two brands aim to redefine cannabis beverage culture.
“At Viola, our mission has always been to craft premium cannabis experiences that are accessible to everyone,” Viola founder and CEO Al Harrington said. “This partnership allows us to bring the best of both worlds to cannabis consumers—exceptional products that not only taste great but are created to enhance moments in a responsible, enjoyable and sustainable way.”
The launch lineup includes three 10-milligram THC-infused beverages:
- Blueberry Spritz – Indica Blend
- Strawberry Spritz – Hybrid Blenda
- Citrus Spritz – Sativa Blend
These beverages are now available for purchase nationwide through select retailers, including Stew Leonard’s, Top 10 Liquor, Total Wine, GoPuff, and online at tempters.us.
Later this year, the product line will expand to include both low-dose offerings tailored for newcomers and higher-potency options for experienced consumers, broadening the appeal to a diverse and growing market.
