ACT Launches Webinar Series to Help US Growers Modernize Greenhouse Production

[PRESS RELEASE] – May 29, 2025 – ACT, a collaboration among horticultural technology leaders Svensson, Priva, Grodan, and Philips LED Lighting, is launching a two-part webinar series designed to support greenhouse growers in mid- and high-tech facilities. The sessions aim to provide practical, actionable insights that help growers better understand and implement advanced technologies within their existing operations, making innovation more tangible and accessible, regardless of their current level of automation.

Titled “Power Your Production: Real-World Tech for Better Crops & Better Margins,” the series offers crop-specific guidance for U.S. growers looking to improve climate control, lighting, irrigation, and overall efficiency. Each session is tailored to a specific crop group, starting with flowers and ornamentals, followed by leafy greens later in the year.

Upcoming Webinar – Now Open for Registration: 
Modernizing Flower Production: Smarter Light, Climate & Irrigation 
Date: June 19, 2025 
Time: 1 – 2 p.m. ET

This session will focus on practical strategies for ornamental and flower growers aiming to improve crop consistency, reduce resource use, and meet rising quality expectations. Experts from ACT will share real-world examples and technologies to support smarter growing, including:

• Flexible light management and dynamic shading strategies
• Indoor LED lighting for propagation and crop development
• Integrated climate and irrigation control systems
• Substrate and fertigation optimization for improved root health

Growers of bedding plants, orchids, roses, perennials, and other ornamentals are encouraged to attend and learn how to modernize their greenhouses without the need for a full rebuild.

Register here: https://bit.ly/3Hmj3CR

This second session will focus on leafy greens production, covering strategies to address tip burn, uneven growth, and resource efficiency through advanced technology.