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[PRESS RELEASE] – ANN ARBOR, Mich., May 28, 2025 – C3 Industries, a leading multistate cannabis company dedicated to premium cannabis experiences for customers, announced the expansion of its retail leadership team with four strategic executive appointments. The addition of these retail veterans signals C3’s intensified focus on retail operations and positions its High Profile brand for accelerated growth through both organic expansion and strategic acquisitions.
The newly appointed retail leadership team includes:
- Chris Melillo, Chief Retail Officer – Former senior executive with extensive experience scaling national MSO and retail operations in both cannabis and traditional retail sectors
- Rob Jones, Vice President of Buying & Planning – Recognized buying and planning industry leader supporting innovative pricing, analytics and inventory management
- Dinesh Penugonda, Vice President of Retail Operations – Experienced operations leader specializing in data-driven retail solutions for omnichannel customer engagement
- Louis Cohen, Regional Vice President of Retail – Veteran cannabis retail operations leader known to transform retail performance
“In the past, we’ve been focused on growth with a lean team; by bringing in this team, we’re signaling our intention of providing a best-in-class cannabis retail experience,” C3 Industries co-founder and President Vishal Rungta said. “With the addition of these accomplished retail leaders, we’re doubling down on our retail strategy and building infrastructure that will allow High Profile to be leaders in the industry as we expand. We now have a team who can support the business in terms of growing our current portfolio as well as making strategic decisions and identifying market opportunities that align with our vision of becoming a best-in-class scaled operator.”
The expanded leadership team will oversee C3’s growing retail network, which currently includes locations across Michigan, Missouri, Massachusetts, Illinois, New Jersey, Connecticut and soon to be Kentucky, with multiple additional High Profile dispensaries scheduled to open throughout 2025.
“This strategic investment in retail leadership reflects our commitment to elevating the High Profile experience while preparing for our next phase of growth,” Melillo said. “We’re moving forward with a store concept that leverages data-driven insights to enhance customer experiences across all markets. This approach not only strengthens our current operations but positions C3 as an attractive platform for M&A opportunities.”
The new retail leadership team will be instrumental in executing C3’s retail strategy, which emphasizes product assortment, exceptional customer service and innovative retail technologies that enhance the customer experience while driving operational efficiencies.
For more information about C3 Industries, visit www.c3industries.com. Additional information about High Profile Cannabis Shop can be found by signing up for the company’s newsletters at www.highprofilecannabis.com and on Instagram at @highprofileofficial.
