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[PRESS RELEASE] – CALGARY, Alberta, April 28, 2025 – High Tide Inc., the high-impact, retail-forward enterprise built to deliver real-world value across every component of cannabis, announced that it generated CAD $6.8 million in total retail sales from April 17-20. The gross revenues were across all retail platforms, representing a 10% increase from the same timeframe in the previous week.
4/20 Giveaway
This year, Canna Cabana launched its largest ever 4/20 customer appreciation giveaway, with $100,000 CAD awarded to the grand prize winner. The contest ran from March 1 to April 20, with entries closing on 4/20 at 4:20 p.m.
In light of recent events, and as a proud Canadian company with more than 1.8 million Cabana Club members across Canada, the company decided to change this year’s annual 4/20 giveaway to feature a cash grand prize, instead of offering the winner a Tesla Model Y as in previous years.
The company is pleased to share that the winner of this year’s contest is an ELITE member from Winnipeg, Manitoba—following on the heels of winners in Ontario and Alberta from previous years.
“This past 4/20 long weekend, we were thrilled to see strong and accelerating sales momentum across all of High Tide’s retail channels,” High Tide founder and CEO Raj Grover said. “Our customer-first strategy is proving to be a winning formula, helping to position Canna Cabana as the go-to retail brand for cannabis enthusiasts nationwide. It’s clear that our unique retail model, paired with unmatched value and loyalty offerings, continues to set High Tide apart from the pack.
“I’m also proud to share that over 1.8 million Canadians are now part of our Cabana Club community, with ELITE memberships expanding at their fastest pace ever. As always, our annual 4/20 giveaway was open to all legal-age Canadians, and this year’s $100,000 cash prize winner was once again an ELITE member. This is a testament to the deep engagement we’re building through our loyalty program. Giving back to our customers will always be at the core of what we do, and we’re committed to constantly raising the bar for value, service and experience in cannabis retail.”
Employee Stock Options Grant
In addition, High Tide announces the grant of 136,000 incentive stock options to various employees, consultants and management of the company. Each option is exercisable at the closing price of the company’s common shares listed on the TSX Venture Exchange based on the last trading day immediately prior to this press release, expires three years from the date of grant, and vests over a two-year period. Each option is exercisable to purchase one common share of the company and is being issued pursuant to the terms of the company’s omnibus plan, which became effective on June 2, 2022.
